The Phenomena of LegalZoom.com: Love Them or Hate Them, Legal Self-Help Is Here to Stay

by Traverse Legal, reviewed by Enrico Schaefer - February 20, 2009 - Uncategorized

Lawyers love to hate services like LegalZoom.com.  While there have been some court cases alleging consumer fraud against LegalZoom's group host, this immensely popular legal forum self-help service has been a huge hit with consumers.  There is little doubt that companies such as LegalZoom, which cater to people who want to pay less for corporate documents, trademark registrations, simple wills and a host of other forms, continue to look for alternatives beyond attorneys and their law firms. If you wish to learn more about Legal Zoom or sign up for one of there many self-help services, you can click here.

The problem which some lawyers have with LegalZoom is in their advertising, which suggests a connection between the company and the celebrity lawyers involved in the creation of Legal Zoom.  Some lawyers have suggested that it is an ethical violation to even suggest the affiliation, despite the  disclaimer on LegalZoom that they are not offering legal services. 

In fact, LegalZoom.com DOES NOT provide legal representation or advice from attorneys.  This means that you, as the consumer, provide the information.  If you provide bad information or make an incorrect choice on a will, LLC or trademark, it is YOUR fault.  If you fill out your trademark registration form incorrectly, you've achieved nothing more than file for an invalid trademark despite what your trademark registration document might suggest.

  • Will LegalZoom put a competitive dent in the business of law? 
  • Are the advertising techniques used by LegalZoom ethical and legal?
  • As the economy continues to spiral downward, will this mean more business for self-help companies and less business for attorneys and law firms?
  • Does the fact that many of the forms offered through LegalZoom are already available online bother you?

I'd be interested to hear your thoughts.

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Author


Enrico Schaefer

As a founding partner of Traverse Legal, PLC, he has more than thirty years of experience as an attorney for both established companies and emerging start-ups. His extensive experience includes navigating technology law matters and complex litigation throughout the United States.

Years of experience: 35+ years
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This page has been written, edited, and reviewed by a team of legal writers following our comprehensive editorial guidelines. This page was approved by attorney Enrico Schaefer, who has more than 20 years of legal experience as a practicing Business, IP, and Technology Law litigation attorney.