If you're a lawyer or law firm, it's essential to embrace AI technology by understanding its functionalities, getting trained on how to use it, and integrating it into your tech tools. Leveraging AI and chatGPT will give you a competitive edge and enable you to deliver more value to your clients in less time. Although chatGPT's basic interface can be entertaining, it may not provide the p...

The legal industry has historically been slow and resistant to new technology, fearing the impact efficiency and transparency might have on their billable hour business model.  Don’t get me wrong, technology has had a significant impact on the practice of law, starting with the adoption of typewriters by law firms in the 1930s and fax machines in the 1970s.  The premise of this book is ...

This podcast is about helping entrepreneurs grow their businesses.  But today I want to talk about the legal market.  In todays world of information and transparency, lawyers need to understand the value of their brand, and that their brand is tied to their reputation.  Enrico Schaefer, Traverse Legal, PLC  

Lawyers and law firms have never paid much attention to sales, marketing or branding. The days of ignorance are over. Law firms need to start paying attention to their reputation on the Internet, the value of their brand in the market for legal services and the opportunity to differentiate in the market.  Lawyers need to start paying attention to the fact that their 'personal name' is t...

In this episode fo GAL Radio, we explore the idea that lawyers can be happy at their profession and launch a series of 'happy lawyer' podcasts devoted to exploring the idea of happiness in the law.  Stay tuned for this common theme of happiness as we interview professionals about how to be happy and find fulfillment in your legal practice.    This podcast is sponsored by th...

The Greatest American Layer Blog launched 15 years ago in 2004.  With thousands of blog posts about innovations in law, we decided to highlight the biggest changes we have seen in the business model of law, over the last 15 years. The good news?  Things have improved dramatically over for both clients and lawyers since 2004.  The bad news?  The level of innovation in law cont...

Too often, the hourly billing model puts lawyers and staff in their own little world.  Bill hours. Focus on hours.  More hours.   Even flat and alternative fee billing models can create tunnel vision for law firms which focuses on time, rather than collaboration, efficiency and teamwork.  Strong teams work together.  Building culture and environment where people ar...

Most people don't really understand the CAN-SPAM Act or spam laws.  As long as the header and other information is not misleading in the email, and you provide for an opt-out, you are likely not in violation of most spam laws.  That's how we all get our emails added to newsletter lists, even though we didn't "opt-in."   I don't know where all fo the newslet...