Is Web Traffic Bad Prospect Traffic? How To Improve Conversion Rates On Your Legal Services Website

by Traverse Legal, reviewed by Enrico Schaefer - March 13, 2009 - Uncategorized

For a law firm website, we do pretty nice traffic.   Barring some big event on the web which can drastically increase the numbers, we’ll do approximately 750 visits a day with 450 new visitors each day within our traverselegal.com offerings.  These numbers continue to grow as we continue to put A+ content online in our niche practice areas.  Our Michigan and California non-compete and trade secret blog is a great example of a niche blog providing consumer information and showing off expertise.

Despite our solid traffic, it started to occur to us that more traffic is just one side of the coin.  How easy would it be just to convert more of our traffic into clients? 

In an upcoming series titled “the perfect law firm model”, I will be talking about how I turned TypePad blogs into an online law firm generating millions of dollars worth of business.  I will also be sharing the nuts and bolts, the technology I use, and the process by which that technology is implemented.  Stay tuned.  Tell your friends!

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Enrico Schaefer

As a founding partner of Traverse Legal, PLC, he has more than thirty years of experience as an attorney for both established companies and emerging start-ups. His extensive experience includes navigating technology law matters and complex litigation throughout the United States.

Years of experience: 35+ years
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This page has been written, edited, and reviewed by a team of legal writers following our comprehensive editorial guidelines. This page was approved by attorney Enrico Schaefer, who has more than 20 years of legal experience as a practicing Business, IP, and Technology Law litigation attorney.