by Traverse Legal, reviewed by Enrico Schaefer - September 28, 2005 - High-Tech Law Firms
I got into blogging because one of my friends law firms put about $50,000 dollars into a top end auto negligence website which started beating mine in the rankings. Using typepad, I launched a blawg concerning no fault insurance and quickly jumped him in the Google rankings by a long shot. We had a good laugh one day when he found out I was only paying $13.00 a month for my site. As I extended my blawg into other niche areas and tied them together I suffered a pretty significant drop off in Google traffic, interestingly my Yahoo and MSN traffic went up considerably. But, we all know that Google is king of the hill and that is what we all shoot for.
I learned the other day that having identical content on multiple pages can hurt you in the Google algorithm. I don’t know if this is true or not, but it might explain how it is that my website traffic from Google has gone down. Clearly, my site has been penalized.
In typepad, you can assign multiple categories to a particular post. On my commercial site for my law firm, I created a bunch of keyword categories that were very similar and targeted specific key words. That meant that because my blawg was being archived by category as well as by perma-link, I was essentially creating three to six identical posts across my website.
I wonder if this explains the penalty my site most certainly received under the Google algorithm.
As a founding partner of Traverse Legal, PLC, he has more than thirty years of experience as an attorney for both established companies and emerging start-ups. His extensive experience includes navigating technology law matters and complex litigation throughout the United States.
This page has been written, edited, and reviewed by a team of legal writers following our comprehensive editorial guidelines. This page was approved by attorney Enrico Schaefer, who has more than 20 years of legal experience as a practicing Business, IP, and Technology Law litigation attorney.
