by Traverse Legal, reviewed by Enrico Schaefer - January 7, 2020 - GAL RADIO, Law Firm Marketing
Lawyers and law firms have never paid much attention to sales, marketing or branding. The days of ignorance are over.
Law firms need to start paying attention to their reputation on the Internet, the value of their brand in the market for legal services and the opportunity to differentiate in the market.
Lawyers need to start paying attention to the fact that their 'personal name' is the most important branding opportunity they will ever have. This is a dramatic change from the way things used to be. Lawyers to acknowledge and understand the value of their 'name' as a brand, and give it the attention it deserves will be winners over the next decade. In 2020, reputation is everything.
In this podcast, Attorney Enrico Schaefer tells you how and why brand has become the most important tool for lawyers in 2020 and beyond. He teaches you how to build your online brand, protect your online reputation and build momentum which will differentiate you from other lawyers who do the same work. IF you care about your reputation and your career, you need to listen to this podcast. If you have other lawyers who you care about, you should share this podcast with them. The world is changed. Opportunity is everywhere. The fruit hangs low. It is time to grab it. For your sake, the sake of your firm and for the future which has arrived.
Are you looking for more resources on building a brand, protecting your reputation online and registering your name as a trademark?
As a founding partner of Traverse Legal, PLC, he has more than thirty years of experience as an attorney for both established companies and emerging start-ups. His extensive experience includes navigating technology law matters and complex litigation throughout the United States.
This page has been written, edited, and reviewed by a team of legal writers following our comprehensive editorial guidelines. This page was approved by attorney Enrico Schaefer, who has more than 20 years of legal experience as a practicing Business, IP, and Technology Law litigation attorney.
