by Traverse Legal, reviewed by Enrico Schaefer - September 13, 2010 - 'The Greatest' Philosophy
Who is the greatest beneficiary when lawyers blog their expertise? The lawyer can potentially drive business. Prospects that have particular legal problems are now in position to land on that lawyer’s blog post which addresses the problem.
The client gets expert information at no cost. At a minimum, the client is in a position to educate themselves at a level and cost which simply did not exist before the internet.
The law firm, whose attorneys are driving expert content, have their reputations enhanced by the fact that their attorneys are putting themselves out there into the stream of commerce.
The state bar association wins. After all, both lawyers and law firms have a serious image problem. The public thinks we are aloof, conceited and overly focused on driving hourly fees.
It doesn’t matter why you blog. It’s important that you understand that when you do, everyone wins.
As a founding partner of Traverse Legal, PLC, he has more than thirty years of experience as an attorney for both established companies and emerging start-ups. His extensive experience includes navigating technology law matters and complex litigation throughout the United States.
This page has been written, edited, and reviewed by a team of legal writers following our comprehensive editorial guidelines. This page was approved by attorney Enrico Schaefer, who has more than 20 years of legal experience as a practicing Business, IP, and Technology Law litigation attorney.
