by Traverse Legal, reviewed by Enrico Schaefer - July 7, 2009 - Law Firm Marketing
Our law firm started with the tag line "Changing the Way Law is Practiced". Our goal from the get go was to do things that made sense, not simply do things because that's the way they've always been done.
Fundamentally, the world is a brand new place to do business. Technology and innovation have become as or more important than sheer size, momentum and/or social connections. In the industrial age economy, staying the same had real advantages in the market. This is why General Motors got by for so long on really crummy automobiles. Companies like General Motors, and many other smaller companies, are now presented with an economic reality that it is much more akin to our notion of capitalism.
It has never been more fun to be in business. Experimenting with new marketing techniques online, new customer service models, better communication systems with customers and a variety of other tools and approaches have opened up the possibilities.
This leads me to an important question which you must answer. "What are you changing?"
As a founding partner of Traverse Legal, PLC, he has more than thirty years of experience as an attorney for both established companies and emerging start-ups. His extensive experience includes navigating technology law matters and complex litigation throughout the United States.
This page has been written, edited, and reviewed by a team of legal writers following our comprehensive editorial guidelines. This page was approved by attorney Enrico Schaefer, who has more than 20 years of legal experience as a practicing Business, IP, and Technology Law litigation attorney.
