Twitter And Blogs Go Hand-In-Hand
Kevin O’Keefe at LexBlog identifies 7 Reasons Why Lawyers Using Twitter Need A Blog:
- Twitter, despite a meteoric rise in popularity (mirroring blog growth of 4 or 5 years ago) is not used by enough people. As a lawyer you need to reach your target audience, no matter how small your niche may be. Your target audience of clients, prospective clients, and their influencers is on the net and using Google all day long. A blog gets you in front of them while Twitter only gets you in front of a slice of your target audience.
- There's only so much you can say in 140 characters. Sharing what you see and offering your insight and commentary in a dinner conversation tone is the essence of a good blog post. Three of four brief paragraphs keyed up in 15 minutes, sure. But not 140 characters.
- Clients, prospective clients, and the influencers of those two are looking for a lawyer's philosophy, skill, passion, and level of care in a lawyer's Internet writings. We look to hire lawyers we can get to know a bit. Twitter is pretty limited in that regard.
- You need a home base, a place that's all your own. A blog is all yours under your brand with just your archived content and reader's comments. Twitter does not provide that.
- You need to be easily found on Google. A Seattle environmental lawyer may twitter all day and not get found on a Google search for Seattle environmental lawyer. A well optimized blog will get found on such a search.
- Blog content from influential law blogs is appearing every day by virtue of syndication at the likes of the Wall Street Journal, New York Times, and other leading publications. Your Twitter feeds are not – yet.
- Your target audience is likely to be impressed by a well done blog while the majority of the attendees at conferences I address still chuckle about Twitter – their loss, but still a reality.
As you know, I only recently starting using twitter and was sold almost immediately. It’s got some tremendous, yet simple, networking and content and review tools built into it. And Kevin is right, Twitter won’t do you a whole lot of good unless you have a blog feeding it.
Read the entire article "7 Reasons Why Lawyers Using Twitter Need A Blog"
As a founding partner of Traverse Legal, PLC, he has more than thirty years of experience as an attorney for both established companies and emerging start-ups. His extensive experience includes navigating technology law matters and complex litigation throughout the United States.
Years of experience: 35+ years
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