by Traverse Legal, reviewed by Enrico Schaefer - January 26, 2009 - Uncategorized
As many of you know, we are attorneys primarily located in Traverse City, Michigan. Who says you can’t create a viable law firm by blogging your expertise on issues of trademarks, domain disputes, copyright, trade secrets and on and on? GAL has a busy couple weeks ahead. I’d like to say I owe it all to the internet, but the internet only provides opportunities. Blogging seizes it. Our Ann Arbor, Michigan Trademark Attorneys are everywhere!
Five years ago, the concept of trademark lawyers sharing their expertise on line through niche practice area blogs seemed to run counter to everything law firms believed about their business model. To give information and expertise away for free ran head long into the culture of law where fancy offices, stuffy suits, and long law firm names supposedly established expertise. Big firms merely had to throw out some fancy words and scary scenarios to fan the flames that spark big fat retainer agreements. Providing potential clients with all the base information they need to understand their legal problem was blasphemy.
Yes, my little law firm “that could” has grown into a major force within our niche intellectual propoerty and ide proteciton practice areas. And we owe it all to the power of blogging.
As a founding partner of Traverse Legal, PLC, he has more than thirty years of experience as an attorney for both established companies and emerging start-ups. His extensive experience includes navigating technology law matters and complex litigation throughout the United States.
This page has been written, edited, and reviewed by a team of legal writers following our comprehensive editorial guidelines. This page was approved by attorney Enrico Schaefer, who has more than 20 years of legal experience as a practicing Business, IP, and Technology Law litigation attorney.
