by Traverse Legal, reviewed by Enrico Schaefer - November 29, 2006 - Uncategorized
If you really want to get ahead in the world of business, you need to think big. Whether it’s an entire marketing strategy or a revenue objective, the only way in which to make yours a great operation is to set out with high goals in mind.
Its so important to "go big" because to do any less would be to sell your business short. You have a definite faith in your product, so why wouldn’t you want to maximize customers? I mean, if you set little goals, aren’t you just stunting your growth? Accepting the accomplishment of a little goal as an achievement in itself, when in fact you have the capacity to do so much more?
This "big thinking" is so important in the world of new-age firms because you have a product that is on the verge of an explosion of popularity and is multitudes better than old-style competition. Think big. New-age firms are the next generation for the practice of law, and it is in both your, and every clients’, best interest for the end of old-style firms to come as soon as possible. So make it happen! Start up a large marketing campaign to trumpet your technological advantage and set a challenging goal for a minimum client load. Don’t allow yourself to accept small, aim big.
As a founding partner of Traverse Legal, PLC, he has more than thirty years of experience as an attorney for both established companies and emerging start-ups. His extensive experience includes navigating technology law matters and complex litigation throughout the United States.
This page has been written, edited, and reviewed by a team of legal writers following our comprehensive editorial guidelines. This page was approved by attorney Enrico Schaefer, who has more than 20 years of legal experience as a practicing Business, IP, and Technology Law litigation attorney.
