by Traverse Legal, reviewed by Enrico Schaefer - April 10, 2008 - 'The Greatest' Philosophy
Every law firm has to grapple with the issue of bringing in new clients, and starting new projects for existing clients. For the purposes of this post, I will refer to both concepts as origination.
Origination can occur in a variety of different ways. Many lawyers originate by going out to the golf club, yacht club or rotary club in order to meet new people and essentially solicit their business.
But the best way to originate is to simply focus on quality. During periods where the firm is doing the best quality work, new clients tend to find their way to our front door and old clients approach us with new projects. There is no better business card than a satisfied client. Quality is the ultimate origination tool.
As a founding partner of Traverse Legal, PLC, he has more than thirty years of experience as an attorney for both established companies and emerging start-ups. His extensive experience includes navigating technology law matters and complex litigation throughout the United States.
This page has been written, edited, and reviewed by a team of legal writers following our comprehensive editorial guidelines. This page was approved by attorney Enrico Schaefer, who has more than 20 years of legal experience as a practicing Business, IP, and Technology Law litigation attorney.
