The M22 Challenge: a multi-discipline event based in beautiful Leelanau County in Northern Michigan.

by Traverse Legal, reviewed by Enrico Schaefer - April 30, 2009 - The Perfect Client

One of our favorite clients is M22Online.com, whose trademarks related to "M-22" we protect.  For those of you who don't know, M-22 is a road which goes around the entire Leelanau County Peninsula.  Our clients turned it into a brand which is described as follows: 

M-22 is not just a road; it is a way of life.

Founded by kiteboarders in search of epic wind and waves, M-22 was created to express a common passion for Northern Michigan. However, M-22 shares this passion beyond Michigan’s borders. It is marked by the simplicity and appreciation for natural wonders such as bays, beaches and bonfires, dunes and vineyards,cottages, friends and family everywhere.

Source: www.m22challenge.com
The
M-22 Challenge is a multi-discipline event based in beautiful Leelanau
County in Northern Michigan. The event is designed to challenge
athletes against the natural terrain and environmental elements of the
area.

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Author


Enrico Schaefer

As a founding partner of Traverse Legal, PLC, he has more than thirty years of experience as an attorney for both established companies and emerging start-ups. His extensive experience includes navigating technology law matters and complex litigation throughout the United States.

Years of experience: 35+ years
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This page has been written, edited, and reviewed by a team of legal writers following our comprehensive editorial guidelines. This page was approved by attorney Enrico Schaefer, who has more than 20 years of legal experience as a practicing Business, IP, and Technology Law litigation attorney.