The Importance of Networking at Conferences

by Traverse Legal, reviewed by Enrico Schaefer - March 18, 2010 - High-Tech Law Firms

I'm just returning from the South by Southwest Interactive Conference 2010.  I was a speaker on a panel regarding the recently enacted FTC Part 255 Guidelines and how they specifically affect bloggers.  In addition, I attended countless sessions ranging from new social media tools and techniques to legal issues facing bloggers and tech companies to sessions pertaining to the latest and greatest in technology.  We chose to attend this conference because the attendees are the exact kind of individuals and entities that we want to represent.  In some cases, we already do represent them and had an opportunity to spend time with them in person.  Regardless, we are now seeing conferences as an important aspect of our business model. In particular, it gives us the opportunity to further our brand, stay educated about the latest issues that face our clients, and provide value to both prospective and existing clients in light of our attendance and participation at these conferences.

I welcome any thoughts as to which conferences would be worthwhile for us moving forward.

~Brian

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Enrico Schaefer

As a founding partner of Traverse Legal, PLC, he has more than thirty years of experience as an attorney for both established companies and emerging start-ups. His extensive experience includes navigating technology law matters and complex litigation throughout the United States.

Years of experience: 35+ years
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This page has been written, edited, and reviewed by a team of legal writers following our comprehensive editorial guidelines. This page was approved by attorney Enrico Schaefer, who has more than 20 years of legal experience as a practicing Business, IP, and Technology Law litigation attorney.