by Traverse Legal, reviewed by Enrico Schaefer - February 28, 2007 - High-Tech Law Firms, Law Firm Marketing, Lawyer Extranets
Chuck Newton has a great new post on my favorite extranet tool, basecamp. He correctly notes that basecamp is not only a great productivity and team collaboration tool, but also a marketing tool. How does basecamp end up in the marketing toolbox.
Because you are transparent to clients and increased the level of collaboration, your clients tend to think of you more for new projects. Your clients tend to think of you not only for new projects, but also on new issues on current projects. Your clients tell their friends about the fact that your law firm is completely transparent. Clients want to know what their attorneys are doing and are impressed by the fact that they are involved at every step along the way.
As a founding partner of Traverse Legal, PLC, he has more than thirty years of experience as an attorney for both established companies and emerging start-ups. His extensive experience includes navigating technology law matters and complex litigation throughout the United States.
This page has been written, edited, and reviewed by a team of legal writers following our comprehensive editorial guidelines. This page was approved by attorney Enrico Schaefer, who has more than 20 years of legal experience as a practicing Business, IP, and Technology Law litigation attorney.
