Know Your Business and Mind Your Business

by Traverse Legal, reviewed by Enrico Schaefer - March 19, 2012 - 'The Greatest' Philosophy

It is important to know what kind of law firm you are.  If you are a firm that drives business off your reputation and referrals, then those are the people you need to make sure you are attending to.  If you get your business off the internet, you need to pay attention to your internet web presence and make sure your search engine rankings do not decrease.  If your business model is dependent on getting your initial customers to sign up for a second and third project, then you better make sure you are showing those projects as part of your process. 

Every law firm is different.  You need to fully understand what kind of law firm you are and make sure you are attending to those things that really count. 

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Author


Enrico Schaefer

As a founding partner of Traverse Legal, PLC, he has more than thirty years of experience as an attorney for both established companies and emerging start-ups. His extensive experience includes navigating technology law matters and complex litigation throughout the United States.

Years of experience: 35+ years
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This page has been written, edited, and reviewed by a team of legal writers following our comprehensive editorial guidelines. This page was approved by attorney Enrico Schaefer, who has more than 20 years of legal experience as a practicing Business, IP, and Technology Law litigation attorney.