by Traverse Legal, reviewed by Enrico Schaefer - October 17, 2006 - Uncategorized
I posted recently about two top executives at HP, Dan Socci and David Gee. I hated to call David and Dan out but I found their sites purely by happenstance when I was taking a look at executives who blog. When I found a list which linked to HP’s list of executives blog the first two I came upon where Dan and David. Dan was giving up blogging because he didn’t have time. David was giving it a meager effort posting only a couple of times over several months. It was pretty clear that David didn’t have time to blog either.
Dan and David are perfect examples of the executive who is taking a look at possibly blogging (or the small company that is taking a look at launching a blog in order to drive more web traffic). Who has time? When you are running a business, marketing often comes last anyway. Small businesses have less time to engage in marketing because they have so many of the little things to do everyday. Websites are time intensive.
When blogs first came out, the beauty was the "ease" of putting information online. But that ease was relative. It still involves sitting down at a computer and entering data. It still involved a person sitting at a computer.
It has been amazing to see how willing people are to sit at a computer. Ten years ago, receiving and sending email would occur on a "couple of day" basis. Today, we are obsessive about collecting email. And we are willing to download photos from our digital cameras to our websites and import them into the photo editing software. We’re willing to blaze them to CD. We’re willing to sit there. We’re willing to maneuver the mouse in endless cycles. Our backs are getting tired. But we still sit at the computer. We sit longer than anyone could have imagined two years ago. The computer revolution hasn’t been transformed by an increase in bandwidth. No, the computer revolution that we see occurring around us is born of the simple fact that people are willing to sit at their computers.
The person who discovers how a person can interact with a computer without the person having to be at the computer will truly change the world (and as you probably suspect GAL has solved this riddle!)
As a founding partner of Traverse Legal, PLC, he has more than thirty years of experience as an attorney for both established companies and emerging start-ups. His extensive experience includes navigating technology law matters and complex litigation throughout the United States.
This page has been written, edited, and reviewed by a team of legal writers following our comprehensive editorial guidelines. This page was approved by attorney Enrico Schaefer, who has more than 20 years of legal experience as a practicing Business, IP, and Technology Law litigation attorney.
