by Traverse Legal, reviewed by Enrico Schaefer - March 26, 2008 - Law Firm Marketing
I was giving a presentation last night to a group of college students in a marketing class. We were talking about internet marketing and the use of blogs to show off your expertise. The discussion gravitated towards the issue of whether or not someone could “pretend” to be an expert in something that they were not.
While theoretically possible, it is not likely that someone could long pretend to be an expert in something they have no expertise in. But it does raise the fundamental issue about de facto vouching of expertise by Google. If you show up on page one of the Google search returns, the presumption is that you must be an expert. Google has, in effect, vouched for your expertise by placing you in that spot.
Of course, clients should do more than review a website before hiring an attorney. Other questions will quickly reveal the gravitas of the supposed expertise. Questions we should be asked include:
As a founding partner of Traverse Legal, PLC, he has more than thirty years of experience as an attorney for both established companies and emerging start-ups. His extensive experience includes navigating technology law matters and complex litigation throughout the United States.
This page has been written, edited, and reviewed by a team of legal writers following our comprehensive editorial guidelines. This page was approved by attorney Enrico Schaefer, who has more than 20 years of legal experience as a practicing Business, IP, and Technology Law litigation attorney.
