by Traverse Legal, reviewed by Enrico Schaefer - January 3, 2008 - 'The Greatest' Philosophy
We’ve all heard it from associates and other professionals. "I don’t have time to blog."
I’ve always been amazed by this statement. We generate hundreds of thousands of dollars in business as a result of our niche practice area blogs. From our point of view, how could a professional not have time to blog?
When the Yellow Pages’ guy calls and wants me to spend a couple thousand dollars on an ad, I always tell him the same thing. "I pay $13.00 a month for my TypePad account and generate hundreds of thousands of dollars in business. Can you guarantee me the same the return?"
Of course, the conversation ends quickly at that point. But I do appreciate one undeniable fact. It does take time to generate quality blog content.
In the next week or two, I’ll be sharing some of our secrets about blogging and, specifically, lowering the barriers to generating blog content. As a firm that generates as much or more business than any other firm globally as a direct result of blogging, you won’t want to miss the next series of posts.
As a founding partner of Traverse Legal, PLC, he has more than thirty years of experience as an attorney for both established companies and emerging start-ups. His extensive experience includes navigating technology law matters and complex litigation throughout the United States.
This page has been written, edited, and reviewed by a team of legal writers following our comprehensive editorial guidelines. This page was approved by attorney Enrico Schaefer, who has more than 20 years of legal experience as a practicing Business, IP, and Technology Law litigation attorney.
