by Traverse Legal, reviewed by Enrico Schaefer - July 7, 2008 - Uncategorized
We’ve received a lot of inquiries concerning our post last week concerning the launch of our new website. As noted, we are a Traverse City, MI law firm. Our new website is part traditional “brochure” web pages describing our practice areas and includes nine distinct vertical blogs within niche practice areas. Some people have noted that they could not distinguish between the blog pages and the traditional “brochure” pages on our website. To help break things down further, here are the practice area pages with relatively static information about our legal practice areas:
Our niche blogs which discuss the latest cases, information and issues within various practice areas, are found here:
Because blog pages are easier to update, we have kept our attorney and staff pages as blog pages:
Note that the home page at www.traverselegal.com pulls in the latest three posts from each of our niche blogs creating dynamic content. We believe that it is no longer necessary for attorneys to host their blogs as separate websites, distinct from their primary law firm website. While it used to be true that blogs were considered to be personal. There is simply no reason to isolate and cast to the background your professional blog. In many instances, your professional blog receives much more traffic than your static web page. By failing to incorporate the same basic design as your website, you fail to capitalize on the great marketing, biographical and contact information which is found on your traditional website. The time has come for your website and blog pages to contain the same design template as a fully integrated web 2.0 website.
Traverse Legal is proud to have launched one of the first fully integrated website/blogs of any law firm. If anyone is aware of any other law firm that has fully integrated the design of their website onto their blog, or vice versa, let us know. We would love to take a look.
As a founding partner of Traverse Legal, PLC, he has more than thirty years of experience as an attorney for both established companies and emerging start-ups. His extensive experience includes navigating technology law matters and complex litigation throughout the United States.
This page has been written, edited, and reviewed by a team of legal writers following our comprehensive editorial guidelines. This page was approved by attorney Enrico Schaefer, who has more than 20 years of legal experience as a practicing Business, IP, and Technology Law litigation attorney.
