by Traverse Legal, reviewed by Enrico Schaefer - October 5, 2006 - High-Tech Law Firms
I posted recently that I was a speaker at a technology show in my part of the state. It was not focused on lawyers but businesses using technology to win.
I did a one-hour presentation on “Blogging Your Way To Business Success.” This was the most well attended presentation of all of the presentations at the show. It surprised me that blogging would draw so much attention.
What fascinated people was the ability to use a TypePad blog to generate six to seven figures worth of income as we do on our main website. We create vertical content in a number of niche practice areas including non-compete contracts, trade secrets, domain name disputes and several other areas. We sign up on average five to eight clients per week from our blogs.
Very few law firms have reported similar results with their blogs. What makes our blogs different? First of all, we launch a separate blog for each niche practice area. All the blogs are tied together with custom html so it looks like one seamless commercial website. In fact, you wouldn’t even know that a website was built with blog software unless you were a blog aficionado.
I think that is what makes our commercial blogging effort different than most others. We use blog software to create a professional looking business website. Perhaps as importantly, we don’t express parental opinions in the way that most bloggers do. We post relevant content, which is helpful to prospective clients about specialized topics. Some of the posts have absolutely nothing to do with personal opinions at all. They are pure marketing and we simply use the blog post to put marketing content online.
The second presentation we gave was on virtual workers. This was also a well-attended presentation despite the fact that most of the people in the room were businesspersons and woman, not lawyers. We showed how virtual workers worked for law students, paralegals, law schools, and law firms. From each point of view, virtual workers make perfect sense. I’ll blog more about each perspective in future posts.
As a founding partner of Traverse Legal, PLC, he has more than thirty years of experience as an attorney for both established companies and emerging start-ups. His extensive experience includes navigating technology law matters and complex litigation throughout the United States.
This page has been written, edited, and reviewed by a team of legal writers following our comprehensive editorial guidelines. This page was approved by attorney Enrico Schaefer, who has more than 20 years of legal experience as a practicing Business, IP, and Technology Law litigation attorney.
