Every Law Firm Needs A Bike

by Traverse Legal, reviewed by Enrico Schaefer - May 17, 2005 - 'The Greatest' Philosophy

One of the many benefits of my new practice is that I only dress in a suit when I go to court. My casual attire lends itself to a far more active lifestyle during the work week.

I bought a new ‘law firm’ bicycle today so I can travel around town and decrease my dependency on my car.  But the bike has many other benefits, including indirect marketing. I posted recently on the need to make sure you don’t allow yourself to become isolated. I realize that I still need to find ways to be seen.   

You always have to always find new ways to let people and other lawyers know you are out there.  And being different sets you apart from the crowd.

Riding around town for lunch meetings, errands and general travel is a great way to make sure you remain visible and get your daily exercise as well.

📚 Get AI-powered insights from this content:

Author


Enrico Schaefer

As a founding partner of Traverse Legal, PLC, he has more than thirty years of experience as an attorney for both established companies and emerging start-ups. His extensive experience includes navigating technology law matters and complex litigation throughout the United States.

Years of experience: 35+ years
LinkedIn /Justia / YouTube

GET IN Touch

We’re here to field your questions and concerns. If you are a company able to pay a reasonable legal fee each month, please contact us today.

#

This page has been written, edited, and reviewed by a team of legal writers following our comprehensive editorial guidelines. This page was approved by attorney Enrico Schaefer, who has more than 20 years of legal experience as a practicing Business, IP, and Technology Law litigation attorney.