by Traverse Legal, reviewed by Enrico Schaefer - September 13, 2011 - 'The Greatest' Philosophy
Law is a moving target. So is legal marketing. In an age of commoditized legal services, new business models for law, legal services on the internet, Legal Zoom, Trademarkia and so many others, lawyers sometimes may make the mistake of getting caught up in the “lowest price” game.
There is a danger to focusing on the “deal hunter” niche of the market. These are people who are always shopping around. For them, price is the most important factor irrespective of quality. These are not the prospective clients that any lawyer or their law firm should be trying to attract.
Instead, focus on long-term relationships. If a client is overly consumed by price, they may not be around for long anyway. Even if you offer a lower price, they will push the next attorney to a slightly better discount.
As a founding partner of Traverse Legal, PLC, he has more than thirty years of experience as an attorney for both established companies and emerging start-ups. His extensive experience includes navigating technology law matters and complex litigation throughout the United States.
This page has been written, edited, and reviewed by a team of legal writers following our comprehensive editorial guidelines. This page was approved by attorney Enrico Schaefer, who has more than 20 years of legal experience as a practicing Business, IP, and Technology Law litigation attorney.
