by Traverse Legal, reviewed by Enrico Schaefer - November 23, 2008 - Uncategorized
I know an awful lot about the internet, search engine optimization, web page development, directory listing, on-line professional networking, and a host of other skills which help propel us to page one Google results. I’ll be the first to admit that understanding all of the necessary base concepts is daunting for most lawyers…hell, it’d be daunting for anyone. I think many lawyers figure it’s just too much, too complicated to get their brain around. They take their Yellow Page online listings, develop a website, and call it a day.
I’ll tell you the same thing I tell all of the lawyers who I speak to about internet marketing. We don’t have to know everything. You simply have to get in the game. Each day is like a drip of water. Before you know it, there is an indentation. After a year or two, there’s a flowing stream.
Technology is all about perseverance. The internet isn’t going away. You can either get in the game or stay on the sidelines. But those that plod forward, learning one new thing at a time, will be the ones left standing at the end of the day.
As a founding partner of Traverse Legal, PLC, he has more than thirty years of experience as an attorney for both established companies and emerging start-ups. His extensive experience includes navigating technology law matters and complex litigation throughout the United States.
This page has been written, edited, and reviewed by a team of legal writers following our comprehensive editorial guidelines. This page was approved by attorney Enrico Schaefer, who has more than 20 years of legal experience as a practicing Business, IP, and Technology Law litigation attorney.
