by Traverse Legal, reviewed by Enrico Schaefer - October 13, 2006 - Uncategorized
Author and blogger Debbie Weil is getting rave reviews for her new book "The Corporate Blogging Book." There is a free download of the first chapter of the book, which can be viewed by clicking here. In fact, Debbie’s book is being highlighted by my favorite blogging tool TypePad. I reviewed the table of contents and the first 29 or so pages it is clear that this is a book that every company should read. It not only tells you what blogging is all about, why you should be blogging in business, but how you go about achieving your corporate blogging goals. Debbie makes a great case for corporate blogging and identifies these three opportunities for corporations that enter the blogosphere.
1. Communicate with customers in real time.
2. Get positive and negative feedback from key constituencies.
3. Achieve high search engine rankings without spending a fortune on search engine optimization.
As you know from my blog at the GAL, we continually report about our tremendous results with our corporate blog (not this one but the one we use for our primary legal website). Fifty percent of our business (at least) is now driven through our corporate blog. For $13 per month or so, we are doing hundreds of thousands of dollars in business. You can’t beat that return on investment anywhere.
I look forward to reading Debbie’s book. For more information about Debbie, you can see her "about" page here.
As a founding partner of Traverse Legal, PLC, he has more than thirty years of experience as an attorney for both established companies and emerging start-ups. His extensive experience includes navigating technology law matters and complex litigation throughout the United States.
This page has been written, edited, and reviewed by a team of legal writers following our comprehensive editorial guidelines. This page was approved by attorney Enrico Schaefer, who has more than 20 years of legal experience as a practicing Business, IP, and Technology Law litigation attorney.
