by Traverse Legal, reviewed by Enrico Schaefer - February 15, 2007 - Uncategorized
Reading up on Larry Bodine’s blog, I stumbled upon a link he had to another blog: Bookworm-SEO, and a post from Gab Goldenberg about his troubles with Google, uniquely titled: "Top 10 Reason Google Sucks My Chia Pets".
As you can tell by Goldenberg’s title (or maybe not) he isn’t a fan of Google, and he raises some very valid complaints regarding the giant search engine within this post. Forgetting about the merits of the different complaints right now, Goldenberg’s post also begs the question – can you do business with anyone other than Google in internet marketing?
In today’s age, Google has become synonmous with internet search itself. In fact, in common English, "google" has become both a noun and a verb, as consumers "google" rather than "conduct an internet search". What Coke is to the beverage business, Google is to the search engine one.
What this really means is that if you want to do business in internet advertising, you have to do it with Google; because that is where all of the consumers are going – whether or not you like it.
As a founding partner of Traverse Legal, PLC, he has more than thirty years of experience as an attorney for both established companies and emerging start-ups. His extensive experience includes navigating technology law matters and complex litigation throughout the United States.
This page has been written, edited, and reviewed by a team of legal writers following our comprehensive editorial guidelines. This page was approved by attorney Enrico Schaefer, who has more than 20 years of legal experience as a practicing Business, IP, and Technology Law litigation attorney.
