by Traverse Legal, reviewed by Enrico Schaefer - July 28, 2009 - Law Firm Marketing
Too many clients only learn once into a legal matter that
their attorneys really don’t have the insight they purported to on a particular
legal issue. In a recent post entitled
“Why in the World Would You give Away Your Expertise for Free?”, I made a pitch
that more lawyers should blog for lots of reasons. I even suggested that this fulfills a pro
bono responsibility.
After re-reading the post, another very important thing
occurred to me. Lawyers who find a way
to publish online through newsletters, blogs, comments, searchable PDFs, and
such are at an increasingly significant competitive advantage against other
attorneys. More and more clients are
researching their attorneys before they hire them. After all, it only takes about 15 minutes to
do a fairly comprehensive search about anyone.
But what if the legal issue the client is worried about is one you’ve
never spoken publicly on? What if there
isn’t one single Google return for a search including “your name” and “fill in
the blank”.
While you might not think it’s a real problem, consider
this. There are probably ten or more
other attorneys who have published and whose names will be returned in a Google
search. Now consider one more
thing. If you were the client, who would
you hire?
As a founding partner of Traverse Legal, PLC, he has more than thirty years of experience as an attorney for both established companies and emerging start-ups. His extensive experience includes navigating technology law matters and complex litigation throughout the United States.
This page has been written, edited, and reviewed by a team of legal writers following our comprehensive editorial guidelines. This page was approved by attorney Enrico Schaefer, who has more than 20 years of legal experience as a practicing Business, IP, and Technology Law litigation attorney.
