by Traverse Legal, reviewed by Enrico Schaefer - October 18, 2006 - High-Tech Law Firms
It has always amazed me that people say you can’t generate business through a blog. Perhaps that was just a couple of years ago and things have changed for others. I would be interested to know whether or not there are people who are seriously blogging out there about their expertise and not generating business as a result. I would guess that 50% of our business is currently off the internet. We have blogs in a variety of niche practice areas from trade secret and noncompetes, to domain name disputes to investigation sites on mass accidents. Our search engines results are phenomenal through our blogs. On many days, I talk to and receive emails from five to ten people who are contacting us through our website. On an average week, we’ll retain five or more new clients on a variety of different matters.
So are the days where people say that blogging is purely a selfish and personal pastime gone? Are other companies besides mine realizing the business benefits of blogging? Please post a comment and weigh in one way or the other. I can’t possibly be the only one whose business model is driven by blogging. (And no, none of my business comes in through this website, which is purely noncommercial).
As a founding partner of Traverse Legal, PLC, he has more than thirty years of experience as an attorney for both established companies and emerging start-ups. His extensive experience includes navigating technology law matters and complex litigation throughout the United States.
This page has been written, edited, and reviewed by a team of legal writers following our comprehensive editorial guidelines. This page was approved by attorney Enrico Schaefer, who has more than 20 years of legal experience as a practicing Business, IP, and Technology Law litigation attorney.
