by Traverse Legal, reviewed by Enrico Schaefer - October 17, 2006 - Uncategorized
It’s Friday at 5:17 p.m. I’m just getting in the car, ready to head home. Kevin O’Keefe from Lexblog calls to continue a conversation we started several months ago about updating my firm’s websites.
Kevin and I talked about the cynicism which still exists out there in the world about blogging. Those of us in the blogosphere typically evangelize blogging to each other. After all, who else is listening to our blogs?
But for someone like Kevin who is out there in the world talking to firms daily about the value of blogs, he sees a broader spectrum of the business attitude towards blogs. I think we are beyond that stage of early innovators. Many of us were early innovators and a select few were there way before us. The early adopter stage is over.
But, we are still in the transitional stage between early adopters and whatever the next stage will be called. Right now, people are out there dominating vertical content areas. It use to be that you could do first page Google within weeks of putting information on line. Now, it takes months. Bu that is ok because the people who are getting in the space now will, no matter what, be there before the people who start next year or the year after. And the age of a webpage is still a factor for Google. The longer you’ve been online, the better chance you have of great search results over newer pages.
Kevin told a story of a cynical marketing director whose main point seemed to be that they couldn’t possibly be spending $70,000 or whatever the number was on all this marketing, which the experts were telling them they needed to spend, if it weren’t correct.
I said something a long time ago which I think is still true. I hope that not many people will get in the blogosphere. I hope the rate of growth in the legal sector will be slow because the longer the people stay out the better chance I have of extending my blog empire.
So, definitely don’t blog. I wouldn’t if I were you. It doesn’t make sense. It’s just a fad. It won’t last very long. I don’t have time to blog.
As a founding partner of Traverse Legal, PLC, he has more than thirty years of experience as an attorney for both established companies and emerging start-ups. His extensive experience includes navigating technology law matters and complex litigation throughout the United States.
This page has been written, edited, and reviewed by a team of legal writers following our comprehensive editorial guidelines. This page was approved by attorney Enrico Schaefer, who has more than 20 years of legal experience as a practicing Business, IP, and Technology Law litigation attorney.
